Social Media

Giedrius Ivanauskas © sociable Media Citizens h t t p :/ / ww w . sm ci t i z e ns .co m / THE EVALUATION OF SOCIAL MEDIA EFFECTS ON merchandise communications: THE UK CONSUMERS PERSPECTIVE GIEDRIUS IVANAUSKAS MA INTERNATIONAL BUSINESS AND market 2009 Giedrius Ivanauskas © brotherly Media Citizens h t t p :/ / ww w . sm ci t i z e ns .co m / summary PurposeThe evaluation of Social Media as affective trade communications tool and channel. The identification of consumer?s profile of Social Media in the UK. Design/methodology/ shape upThe quantitative inquiry was conducted by arranging consumer survey among social media users. The deductive logic was used to verify the hypothesis. Findings The general UK consumer profiles were identified. The hypotheses were proved that social media go off be a worth(predicate) tool and channel for marketing communications. Research limitations/implications The research was intentional to test only the use rs of social media properties. Even though, it gathered the compulsory data to help marketers in their search for suitable tools when marketing in social media environment. Originality/ cling to The conducted study added the knowledge to the indicated knowledge gap in schoolman literature regarding the social media function for marketing campaigns from the consumer perspective. It defined the primary(prenominal) social media tools and tested the consumer perceptions about the likely practices. Keywords Social media, sack up 2.0, Social Media Marketing, Marketing Communications, Consumer behavior. Giedrius Ivanauskas © Social Media Citizens h t t p :/ / ww w . sm ci t i z e ns .co m / Content Acknowledgments.......................................................................... defect! bookmark not defined. Declaration of Authorship.............................................................. Error! Bookmark not defined. Abstract..................... ..............If you neediness to get a full! essay, dictate it on our website: OrderEssay.net

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