Blue Nile

Company Profile Blue Nile was founded in 1999 and today, it is one of the largest on personal credit line retailers of diamonds. In addition to selling diamonds, it also offers platinum, gold, pearl, and sterling silver jewelry. It is headquartered in Seattle, Washington and it operates in 25 countries, offering products through its joined States, Canada and the United Kingdom websites (Blue Nile Inc, 2009). The company is publicly traded on the Nasdaq line exchange and has received several rewards for its service, price and education. Its mission is to be the best jewelry retailer in the industry, and it impart break up that by providing high quality products at compelling settle through a powerful shopping experience. The company delivers a great customer experience, as well as providing consumers with a unique way to buy rings and other enchant jewelry. Blue Nile displays diamond inventories available with the suppliers on its websites without actually place them un til customers place an order. The website offers a wide range of educational materials that depict the consumers the ability to handle the entire shopping transit (Investor Relations, 1999). another(prenominal) substitute(a) is to contact its call center where customers can discourse to happy diamond and jewelry consultants. Guidance will be apt(p) on all steps in the process of purchase diamonds and fine jewelry, such as selecting the correct item, purchase, financial sustenance and payment alternatives and shipping services. Blue Nile has a significant cull over its competitors in the way it operates. The strategies, distribution channels and supplier solution lower the companys cost and puzzle in barriers to entry. Contracts with suppliers give it the right to sell stones online at volume-pricing discounts. These argon wholly a few advantages that separate Blue Nile from other competing companies, which we will analyze more in depth as we go on with our project. Th e company has a partnership with banking co! ncern of the States through which it offers finances for...If you want to get a goodly essay, order it on our website: OrderEssay.net

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