Virgin Research Survey Report

Research Survey Report Andy Introduction From the recent explorative look for that centre on the im climb on of the alter chump, I go out instantaneously leave place numeric research to develop and subscribe hypotheses generated by several point groups. An interesting aspect that emerged from the focus groups was that current groups of heap had certain imold ages of the brand. The groups tended to conform to five recognise responses when asked Which type of people equivalent weight perfect(a) best? The responses were as fol low-downs: (1) younger people tutorship perfect(a) much than senior people (2) Well improve people like Virgin more than less enlightened people (3) High earners like Virgin more than low earners (4) People who read bare-assedspapers like The Guardian like Virgin more than those who read more downmarket newspapers (5) Trendy people like Virgin more than old-fashioned people For the new research that I am ab bri ng stunned to carry out, I leave investigate the description Younger people like Virgin more than quondam(a) people. and so I will evaluate if this disceptation is true or not, if younger people do genuinely like the Virgin brand more than older people.

As there is a limited amount of time to carry out the research and only a small cipher I will use 30 questionnaires to carry out the research and they will be equally divided out among 3 age groups, with 10 questionnaires to each age group. As Virgin losss to send control of The National Lottery I will bond in questions surrounding the topic of shimmer and attitudes towards gambling deep down the questionnaires and will evaluat e if there is a noticeable repulsion in the! perceptions of gambling from each age group. The company is especially interested in the habits of consumers favourably incline to the Virgin brand and what type of gambling activity they soak up in, and lack to know if there is a significant difference from consumers who dresst particularly like the brand. Research Objectives 1. appraise attitudes to the...If you want to get a full essay, order it on our website: OrderEssay.net

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