Consumer behavior

Abstract Consumer sort is concerned with how, why, when and where a consumer buys his or her crossings (PhysOrg.com, 2009). Consumer deportment must(prenominal) be closely monitored in order to produce a successful merchandising campaign. With each purchase, the consumer has many options and therefore, must manage several factors. These factors help to make up the marting mix. The quad P’s of the marketing mix, product, price, place and promotion, argon a set of controllable and tactical marketing tools that pee unitedly to achieve the disposal’s goals and objectives (Say Economy, 2009). CONSUMER BEHAVIOR Consumers purchase unspoileds and services to fulfil a need or substantiating request. Determining the appropriate product to present the consumer nooky be a difficult task. Therefore, conducting consummate(a) research is imperative but is lots condemnations costly and time consuming. A marketing campaign can only be successful if the consumer’s wants and ask be identified and demographics, values, beliefs, lifestyles and stinting factors can play an influential role. In the following paper, consumer behavior is discussed and watchd as it relates to the subject of marketing as strong as how product, price, promotion and place affected a youthful personal purchase.

Consumer Behavior in Relation to selling Hawkins, Mothersbaugh and Best (2007) define consumer behavior as the study of individuals, groups or organizations, and the processes they use to select, secure, use, and boot out of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and orderliness” (pg. 6! ). Consumer behavior plays a pregnant role in the techniques an organization employs when marketing a good or service. Consumers purchase goods for various(a) reasons and usually purchases are emotional. In movement to understand the consumers, a special marketing team leave behind perform consummate(a) research that will identify the target market and their...If you want to get a full essay, order it on our website: OrderEssay.net

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