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The AMA (American Marketing Association) defines market explore as a chemical chain that links consumer, customer & public to the marketer via learning. So what var. of data do we need? And is atomic number 53 go than another(prenominal)? Qualitative question is just homogeneous it sounds. Quality discipline all over quantity. This method focuses on just a balmy number among the target audience, but probes secret into the buyer attitudes and opinions. Examples of this persona of research would be focus groups, champion on one interviews, direct observation, open ended questionnaires designed to gather late responses, even personal diaries. The information is then gathered in concert and through content analysis, organized into major categories and themes. It can be examined by itself or combined with quantitative data. Quantitative research is data collection. We would be trying to find out what drives a buyer to cho ose a particular product or service. Examples would be online surveys, mail questionnaires and phone interviews. Quantitative research many another(prenominal) an(prenominal) times is the second phase of research. Streetwise.com provides an example to clarify the contravention and uses of the two methods.

A convenience reposition c alled QuickStop utilize preliminary qualitative research and interviewed 24 women individually more or less what they like or disliked about the convenience store. The results were very strike to the company. Evidently women felt the stores were designed for men, with little or no consideration for women. The bathrooms we re dirty. And it did not have products in ! store that women would conveniently trust to purchase. This information was eye opening. But what to do with it? at once the quantitative research phase began. They conducted 250 peal interviews with a junto of female respondents. The results from the quantitative phase showed over 76% of all female customers were women under 30 years old, without children, while women with children...If you want to get a full essay, order it on our website: OrderEssay.net

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