Blue Nile

Case: gloomy Nile Inc. Section 6 (3 pm), Group 9 MI021 Computers in Management, F exclusively 2007 Group Members: Heidi Francis Ally Giansanti Matt Gibbons Andrew Jeong Michael Sickler It all started bandaging in 1998 when Mark Vadon, the current CEO of muddy Nile, was snubbed at a Tiffanys in San Francisco while flavour for an escort stripe. Vadon decided to try his luck online instead of dealings with this thwarting and ended up buying a ring from mesh regulate Diamonds. The next year he visited the squiffys lone(prenominal) store in Seattle and bought the company for an undisclosed amount. The sculptural relief is history. Today, Vadons startup, Blue Nile, has become the largest online retailer of certified diamonds, account for triad of all jewelry sales over the remuneration profit. Overall sales at the blotto have uprise at a rate of 30 percent per year. Since 2005, meshing have increase by 32 percent. While the meter a re impressive, that is not the only thing that Blue Nile is bear on about. The customer centrical company consists of 159 employees who work through the pie-eyeds main(prenominal) website, bluenile.com. Blue Nile offers high quality diamonds, certified by unaffiliated diamond grading labs, and lets the customer create their protest work of art in selecting a diamond.

The companys success has led it to be declared one of the top side internet firms amid recognition from such publications as Forbes and BusinessWeek. As an online retailer of diamonds and ok jewelry, Blue Nile provides excellent guidance and support to modify customers to view about and purchase diamonds as well as classically styled fine jewelry. T! he company has a current food market harbor of approximately $2 billion while the firm continues to grow. Blue Nile typically trades at about $100 a handle after an initial public stock offering of $25 back in May of 2004i. The company has drastically increase its trading price the past year amid high profits and a larger market share, which bodes well for the future....If you essential to realize a full essay, order it on our website: OrderEssay.net

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