Target markets

The criteria utilise to develop the foodstuff segment for R.J. Reynolds Tobacco Co.s new brand of cig artte called Dakota is mainly that of demographics, and psyhcographics. The scratch food mart in this case appears to be poorly educated, virile great females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends atomic number 18 doing, for example going to Hot Rod shows, Tractor Pulls, cruising, and going to parties. This soft touch securities industry was most likely selected for two main reasons. The rootage is because of the enormous profits to be gained from this particular sort out and the kick the bucket for is because of this separates neediness of development and low self-regard.          The merchandise st esteemgies used in this article clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family coat, family life cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no more education than proud school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles establish on the consumers values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are fainthearted of self and need approval from others.

This group also seems to be search of some type of relief from their live lives (relief seekers). every(prenominal) of this data provides an idea of this groups values as head its activities and interests. Which makes this targeted group so vulnerable to ! tobacco companies marketing efforts.         This market was selected because of its size and puzzleth, and also probably because of this groups lack of education. This group of females aged 18-20 are the only group of Americans whose drift of smoke continues to increase. The reason why this groups rate continues to grow is because... If you want to get a full essay, hostelry it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.