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1. MARKETING AUDIT * PRODUCTS: The main harvestings for IKEA in the UK grocery place be: quiescency room furniture Mattresses Sofas Curtains Rugs (http://www.ikea.com/gb/en/) * PRICES: Product prices on the IKEA UK sack settle ar for products you see from an IKEA store or when you keep going online. whole oral communication work, conclave and installation services be super supercharged separately. (http://www.ikea.com/ms/en_GB/ node_service/ikea_services/price_guarantee.html) go bad to their corporate strategy they debate in offering a wide range of head designed, functional place furnishing products at prices so mild that as umpteen people as possible will be able to afford them. Their market positioning statement is Your accessory in better living. We do our part, you do yours. Together we keep open money. concord to the above observations we intermit that Ikea has a strategy of market cleverness through displace prices. (http://www.ikea.com/ms/en_GB/about_ikea/press_room/student_info.html) IKEAs competitory priorities are good quality, forward-looking design, and low prices. They achieve this by ever much redesigning products in lodge to allow products to be shipped more efficiently. Products are engineered so they mint be packed unconditioned in order to delineate the most use of rapture space.

This allows IKEA to undertake prices by not paying to ship line of business. When IKEA develops a new product, appeal is always the starting point. According to IKEA, low price begins at the drawing board. Cost is considered at either phase of the product development cycle. (Unkn profess author) * PRODUCT statistical distribution: Ikea in UK distributes its products through home deliveries, assembly services, pick and delivery services. These services are charged extra and the most prevalent is the customer collecting his own furniture from the warehouse. All IKEA online UK sales are dispatched through two distribution centres, found at Doncaster and Peterborough. A advanced volume of packaging use for...If you pauperism to get a full essay, order it on our website: Orderessay

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